Ajay, feast! Never famine.

Hi Ajay,

Conrad here from LearnWebDevelopment.com.

When I was young, I learned a valuable lesson
about business - I just did not realize it at the
time.

Let me give you a little background...

My dad put himself through college by working as
an iron-worker in Houston, Texas. He has some
crazy stories about working on those skyscrapers,
walking the beams 300 feet high above the city
streets.

He grew up in the small town of Wilson, Texas.

Population 400.

His father worked in the cotton gins and they
were literally "dirt poor."

To break out of that little town and go to college
was an accomplishment. But he didn't just go -
he studied architecture and graduated after
10 years while simultaneously working full-time
in one of the most dangerous jobs in the world.

He went on to earn his architectural license after
the required 2 years of training with an architectural
firm.

As you can imagine, he is at the top of my list of
heroes who have helped mold me throughout my
life.

Now for the valuable lesson I promised...

My dad ultimately built his own firm where he was
the architect, builder and real estate developer.

Due to the nature of this type of business two key
factors meant that our family would experience
times of both feast and famine.

1. Each project he took on was large. So there were
sometimes gaps between each project.

2. Real estate as we all know is volatile. You can
make a ton of money and lose a ton, quick.

As web designers we face the same problem of
having times of famine, wondering where our
next project is going to come from.

Over the past 16 years I have eliminated the times
of famine by focusing more of my time on
marketing.

While other small business owners spend less than
5% of their time on marketing, I spend anywhere
from 25% to 50% of my time on marketing.

Let me stop here to define marketing so there is no
confusion...

Marketing is any activity you do to make the phone
ring or flood the email inbox with people asking for
more information or asking for a quote.

To be clear, it is not sales - that happens after the
marketing.

So, if you are spending less than 25% of your time
on marketing (10 hours per week out of 40 hours),
then you're neglecting the most important part of
your business.

If you are spending at least 25% of your time on
marketing and you do not have a steady flow of
new business, then your marketing plan needs
an overhaul.

If you want to make sure you never experience
times of famine in your business or your house,
go here:

http://www.on2url.com/app/adtrack.asp?MerchantID=57694&AdID=591763

In The Successful Web Designer, you'll learn
everything you need to know to make your
phone ring off the hook with potential clients.

And, after just a few lessons, you'll be able to
eliminate the feast or famine cycle so many
other web designers suffer from.


All the best,

Conrad Feagin
LearnWebDevelopment.com - Learn. Soar. Get Ahead.

P.S. One of The Successful Web Designer's 16
weekly lessons is called, "How to Get Booked
Solid" ...

Go here to see the complete bootcamp outline:

http://www.on2url.com/app/adtrack.asp?MerchantID=57694&AdID=591763
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